If there's any doubt that online communication strategies will become an integral part of every future PR job, here's a reality check. The Web-based customer management firm
CyberDialogue estimates that today's average "online adult" will spend just shy of two years of his/her lifetime online, including 9.5 months using email. Men are expected to
frequent the online world slightly more often than women (26.1 months vs. 21 months), but women are expected to outpace men in their use of email (9.9 months vs. 8.8 months)
(http://www.cyberdialogue.com; 212/651-7047)