Leverage The Digital PR Track

Now that blogs, podcasts and consumer-generated media are part of your business lexicon, how do you translate these new media technologies into effective public relations

strategies? What do you know about Wikis and RSS feeds, and how much should you care about them? You know what's on your Web site - but what's missing from it? These and other issues

will be addressed during PR News' February 28 Webinar, "How to Leverage Blogs, Podcasts & Other New Media to Boost Market Share and Mind Share," featuring Ed Garsten, manager,

electronic media communications, DaimlerChrysler Corp., Gannon Hall, principal, digital media practice, Horn Group, and Phil Gomes, vice president, senior counsel, online

communications, Edelman. PR News' editorial director Peggy Cope will moderate.