Leslie Schrader
Partner and Director DC Brand Marketing Practice
Ketchum
@lnschrader
@ketchumPR

Leslie Schrader brings more than 18 years of public relations agency experience characterized by hands-on leadership of multiple award-winning campaigns.

Currently, Leslie oversees programming on behalf The Clorox Company, Hain Celestial, The Hershey Company, Kraft and Look Good Feel Better and provides client counsel to health and wellness teams across the Ketchum network. Her experience also includes leading public relations campaigns for some of America’s most recognizable consumer packaged goods brands. Leslie’s ability to actualize some her clients’ biggest concepts makes her an invaluable asset to the teams and to the advancement of her clients’ business objectives.

Leslie has particular expertise in maximizing traditional, social and experiential communications channels to target audience segments to build brand preference and influence brand choice. Leslie has proven success in leveraging the power of strategic partnerships and grassroots action to help her clients achieve their health and wellness goals. Her experience with integrated planning, including advertising, customer promotions and interactive, makes her a valued partner in executing cohesive campaigns.

She converted an interest in health and wellness into a dedicated health specialty practice – Well-Connected, a specialty offering that draws from the agency’s expertise and influencer relationships in the food and nutrition, healthcare and brand marketing spaces to help companies develop compelling, high-impact health and wellness campaigns that drive behavior change among customers. During her leadership in this specialty, she has established a noteworthy client roster of pharmaceutical, OTC and household-name brands.

Communications campaigns led by Leslie have earned industry recognition including Silver Anvil from the Public Relations Society of America (PRSA), Thoth Awards from the National Capitol Chapter of the PRSA and IRIS Awards from the International Association of Business Communicators. Leslie also received Ketchum’s highest award for client service, the David Drobis Award, and was named to the PRWeek “40 Under 40.”