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Now in its 61st year, PR News is the most trusted, executive level, reader-supported publica­tion that helps enhance the business impact of PR. Each week, PR News will provide you and your team with the ideas, tactics and tools to maximize your organization’s communications efforts.

Each issue contains action-oriented feature stories, behind- the-scenes case studies and unparalleled access to communications-related market research, metrics and data.

Written for corporate PR and agency professionals and the challenges they face, PR News is your blueprint for the strategies, tactics and insights you need to become an even more effective and successful communicator.

You won’t find PR 101, breaking news stories or agency wins and losses in this publi­cation. What you will find are quick, yet deeply-researched articles that cater to high-level strategic thinkers who are looking for creative ways to get more mileage out of their campaigns, obtain more face time with the CEO, learn more about innovative measurement techniques, deal effectively with crises or simply want to continue hon­ing their communication skills.

PR News also presents regular virtual seminars each year on topics ranging from PR measurement to crisis management to analyst relations. Other products and services include the Platinum PR Awards, PR People Awards, CSR Awards, Legal PR Awards, Non-profit PR Awards and annual guides: The 100 Best Case Studies, PR Measurement Guide, and Lessons Learned from the PR Trenches.

An event is held each fall in New York City to salute the award winners. In 2005, the awards luncheon will be held Oct. 17 at the Grand Hyatt New York.

Subscribers to PR News receive access to the subscriber-only section of www.prnewsonline.com. The archive section allows you to search current and past issues of PR News, including case studies, media hot sheets, news briefs and articles on topics such as crisis communications, measurement, employee communications and more. All the information you need from 1996-present is right at your fingertips.

Contacts:

• Phil Hall, editor, PR News, phall@accessintel.com
• Courtney Barnes, Associate Editor, PR News, cbarnes@accessintel.com, 212-621-4986
• Amy Jefferies, senior marketing manager, PR News, ajefferies@accessintel.com
• Diane Schwartz, VP & Publisher, PR News, dschwartz@accessintel.com
• Crisis & Legal PR Bulletin: contact Diane Schwartz at the email above.