Launching Outreach Initiatives

Although community health initiatives don't have to be costly, they do require a high level of creativity, commitment and passion, says Greg Waskul of Waskul World Wide Communications, in Glendale, Calif., who helped launch the Los Angeles Operation Immunization in 1993. So far, the effort has resulted in getting more than 250,000 children immunized. To improve the health status of your community, Waskul suggests: