Larry Weber To PR Execs: You Oughta Be in Pictures

BOSTON - In the next three to five years, the PR profession will undergo changes more radical than any the industry has experienced in all previous decades of its existence,
according to Larry Weber, CEO of Weber Shandwick Worldwide, the world's second largest PR firm with revenues totaling $335 million. The rewiring of the PR industry will occur
largely in response to a societal shift from text-based to video-based news consumption, particularly on the Web where broadband is quickly catapulting streaming media into the
mainstream.