Lara joined the 16 Handles corporate team in January 2014. As NYC's #1 frozen yogurt brand, 16 Handles aims to set the pace for innovation - especially in the social space. Lara manages the marketing team; which includes campaigns, partnerships and overseeing all social and creative content. 16 Handles was recognized as the first brand to leverage Snapchat as a marketing tool.
Prior to 16 Handles, Lara led social media for Liberty Travel and was part of the Flight Centre global social team. She managed content for their social channels, travel blog and launched numerous sweepstakes resulting in quality leads and fan acquisitions.