More than a third of the world's corporate executives are unfamiliar with the term "stakeholder," according to a survey spanning 26 countries. The research, conducted by Indianapolis-based Walker Information Global Network, gauged the degree to which global business leaders are applying the now 25-year-old "stakeholder theory" in defining key audiences such as employees, investors, customers, government officials and the media. While 71% of respondents named one or more of these key groups in their missions, the term "stakeholder" wasn't necessarily used in defining the role or impact of the group.
Walker Information Global Network (317/843-3939).