Senior Manager, Digital & Social Media Communications
Kyle Sheldon joined NASCAR's Integrated Marketing Communications group in January 2013. As the company's senior manager of digital and social media communications, he is charged with setting social strategy, driving collaboration with the NASCAR industry (teams, tracks, drivers), overseeing social content production and looking forward to emerging trends and platforms.
Prior to joining NASCAR, Kyle spent eight years with D.C. United of Major League Soccer, serving most recently as the team's director of marketing communications. In that role, he oversaw all marketing promotions, advertising, media and public relations, sponsorship activation, social media strategy and brand management, among other duties.