Kriselle Laran
Vice President, Digital
Zeno Group
@krisellelaran

Kriselle Laran leads social media and digital strategy for Zeno Group’s Silicon Valley office, with a focus on technology and business-to-business companies. Past and current clients include Brocade, McAfee, Micron and Apollo Lightspeed. Kriselle also provides social counsel for clients throughout the Zeno network. With over 10 years of experience in marketing and business administration, as well as a background in Web design and development, Kriselle has a deep knowledge of both strategic and technical aspects of digital engagement.

Before joining Zeno Group, Kriselle founded the full-service creative agency Bullfrog Media. Notable clients included PARC, Jabra, ustream and McKesson Corp. Previous to this venture, Kriselle consulted for the San Mateo County Elections Office as a digital strategist for the historic 2008 presidential election, helping position the chief elections official as a leader in technology innovation within government practices.

An experienced speaker at various events such as SXSWi in Austin, Kriselle has also been recognized by Mashable as a top Twitter user to follow in the areas of marketing, social media and graphic design. Kriselle is also a contributor in PR News’ Digital PR Guidebook, Vol. 5.