Korbel Marcom Blitz is Toast of 40 Towns

1999 Platinum PR Honorable Mention

The Case (of Bubbly)

Staffers at Korbel Champagne Cellars knew the 2000 New Year's Eve celebration would constitute the richest PR opportunity they'd see in their lifetimes. In 1995, they amassed
a "synergy" team of ad, marketing and PR executives - including agency of record Edelman PR Worldwide - and set out to make Korbel the most visible champagne brand at the turn of
the millennium.