Chief Marketing Officer, News Group
Chairman & Founder, Salience/KDPaine & Partners
Katie Delahaye Paine is the chief marketing officer of News Group, a leader in international monitoring and evaluation, as well as chairman & founder of Salience/KDPaine & Partners, a leader in integrated social and traditional communications measurement. She is the co-author Measuring the Networked Nonprofit with Beth Kanter. She also wrote Measure What Matters, Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships (Wiley, March 2011) as well as the popular textbook, Measuring Public Relationships (KDPaine & Partners, 2007).
Katie is also the publisher of the first blog (KDPaine.blogs.com) and the first newsletter (The Measurement Standard) dedicated entirely to measurement and accountability. Prior to launching KDPaine & Partners in 2002, she was the founder and president of The Delahaye Group, which she sold to Medialink Worldwide, Inc. in 1999. Katie was an initial founder of the Institute for Public Relations special commission on measurement and evaluation and is a Founding Fellow of the Society for New Communications Research.