Katie Keating
Program Manager for Social Brand Strategy
IBM
@ThingsSheSaid
@IBM

Katie Keating is program manager for social brand strategy at IBM. She is responsible for management of the IBM corporate social media channels, overseeing content development, strategy, publishing, engagement, paid social and measurement. Under her leadership, IBM's Instagram account was named the No. 1 B2B Instagram channel in 2015. She is a patented inventor and has been named a top woman in technology on Twitter.