Senior Director of Media Relations
National Retail Federation
Kathy Grannis is the senior director of media relations at the National Retail Federation. As a member of NRF's communications team, Kathy spearheads the communications strategy for the association’s industry-related research and media initiatives, including the release of NRF's annual holiday forecast and a multitude of consumer trends data. She also represents NRF as an association spokesperson on a host of retail industry issues, appearing in articles from the Associated Press, BusinessWeek and the Wall Street Journal, and has appeared on an array of broadcast news programs.
Kathy was responsible for the media relations strategy and coverage for the roll-out of NRF’s multimillion-dollar “Retail Means Jobs” campaign, “This is Retail” video contest and the proceeding This is Retail: Careers, Community, Innovation initiative.
Prior to joining NRF, Kathy worked at a public relations and event management firm in Washington, DC.