SPEAKER PRESENTATIONS
What You Need to Know About SEO
Mike Samec, Director of Digital Strategy, Gibbs & Soell Business Communications, @msamec
Creating Content That Gets Traction on Google
Jeremy Rosenberg, SVP, Head of Digital, Allison + Partners, @jeremyofnyc
Michael J. Lamp, Vice President, Social & Digital Media, Hunter Public Relations, @Mjlamp
Measuring Your Progress with Google Analytics
Adam Singer, Analytics Advocate, Google, @AdamSinger
Sandra Fathi, Founder and President, Affect, @TeamAffect, @sandrafathi
Google Trends and Databoard: Using Data to Tell Your Story
Ann Marie Almariei, Director of Content and Strategy, DeVries Global, @DEVRIESGlobal, @amalmariei
Luncheon Keynote: Purple Goldfish – How to Stand Out in a Sea of Sameness
Stan Phelps, Founder & Chief Measurement Officer; Author, “What’s Your Purple Goldfish”, 9 Inch Marketing, @9inchmarketing
Embracing Visual Storytelling on YouTube
Adam Finch, Digital and Social Media Specialist, Westat, @atyreefinch
Matt Gentile, Global Director of Social Media, Century 21 Real Estate, @MattGentile
Integrating Google AdWords Into Your PR Strategy*
Adam Singer, Analytics Advocate, Google, @AdamSinger
How to Maximize Google’s Social Products for Your Communications Strategy
Trevor Martin, Social and Mobile Marketing Manager, The Nature Conservancy, @trevorFmartin
Mitzi Emrich, Chief Social Strategist, MWW, @MWWGroup
BONUS MATERIALS
*The presentation delivered by Google's Adam Singer for the session "Integrating Google AdWords Into Your PR Strategy" contained proprietary information that he was not given permission to share beyond the live event. However, he was able to provide this link which provides information about AdWords including best practices.