Conducting a survey of 2,400 journalists across various beats, social media newswire MyPRGenie finds that 54% of journalists follow PR professionals on social media platforms. The study uncovers emerging media trends, asks how reporters prefer to field pitches and press releases in the digital era and how companies can use social media to work more effectively with the press. Specific findings include:
• 90% of media respondents still prefer to field press releases via e-mail.
• 62% of media respondents use Facebook in their reporting.
• 54% follow and friend corporate communications and PR pros on Twitter, LinkedIn or Facebook.
Source: MyPRGenie
As someone who works in the PR field, I’d be interested in knowing what factors make a journalist decide to follow and friend a specific PR pro.