This PR NEWS virtual seminar, right from your desktop, will be held from 1:30-3 p.m. (ET) on Tuesday, Sept. 16. This is the only workshop you'll need to get your analyst
relations programs in high gear.
Speakers include Andy Gilman, president, CommCore Consulting Group; Roberta Carlton, VP at SparkSource; Claudio Marcus, Research VP - CRM and Research Area Leader/Technology-
Enabled Marketing at Gartner and Rebecca Wettemann, VP of Research at Nucleus Research. This
90-minute seminar designed for all PR executives and their teams, will cover:
- Building an analyst program for your company or client
- Conducting frequent and focused communication with industry analysts
- Tracking "share of voice" metrics among analysts
- Organizing your team with AR in mind
- Creating and maintaining an analyst-only Web site or page
- Finding the right mix between AR and media relations
- Learning to target the right analysts at the right time
- Getting your company or your product on an analysts' short list of recommendations
- Dealing with Regulation Financial Disclosure, from a PR standpoint
Register today at http://www.PrandMarketing.com