We’ve introduced a pair of influencer categories in this week’s Data Dive, with data supplied to us by Shareablee. New to these pages are U.S. Athletes and perhaps their polar opposites, what Shareablee calls Geeks. While basketball’s LeBron James is known as King James, and it’s good to be the king, former Star Trek actor George Takei’s 20.5 million actions, or consumer engagements, slam dunked James’s 15.3 million actions (up 61% vs. July) in August on Facebook, Twitter and Instagram. Shareability is the sum of shares and retweets. Consumer engagement with Takei’s social posts rose 29% vs. July, says Shareablee’s Ron Lee. Next month’s look at U.S. athletes should be interesting what with the social activity of James, Odell Beckham Jr. and Steph Curry surrounding the NFL’s issue with standing during the national anthem.
