Jean Doody is founder of JD Conferences where she produces conferences and webinars for various clients to meet their goals. With a strong belief that events can be used as a platform to educate audiences, she has recruited speakers from companies such as Citi, Barclaycard, McDonald’s, Mayo Clinic, NASCAR, AARP, and American Airlines to share their experiences in social media, integrated marketing and communications with PR professionals. Earlier in her career, she was PR manager at CNET/ZDNet where she created and implemented a speaker’s bureau to maintain thought leadership in the industry. She successfully placed executives and topic experts at key industry conferences to build relationships, meet with journalists, and showcase company innovations. In addition, she supported brand initiatives through press releases, award submissions, press and blog outreach, and media tours.