Jayne O'Donnell
Consumer Reporter
USA Today
@JayneODonnell

Jayne O'Donnell is the consumer reporter for USA Today, an author, TV contributor and freelance writer. At USA Today, Jayne's consumer reporting focuses on healthcare, safety and smart spending. She's currently covering the implementation of the Affordable Care Act, but has covered subjects as varied as unsafe cosmetic surgery practices, deceptive multilevel marketing, the risks of crib bumpers and the promise of high-tech car safety features.

Jayne also is a freelance writer, whose work has appeared in AutoWeek, Woman's Day. Good Housekeeping and Parents.

Jayne is frequently interviewed. She has appeared often on MSNBC, CNN and Fox Business Network and done guest spots on Good Morning America and CBS This Morning. She hosted Live! With Regis & Kelly (and formerly "Kathie Lee") segments during the New York Auto Show for many years.

Jayne has won public service and journalism awards for her work alerting the public to auto safety hazards. They include Detroit Press Foundation first-place awards for her 2005 series on teen driving.

Her first book, Gen BuY: How Tweens, Teens and 20-somethings are Revolutionizing Retail, was published by Jossey-Bass/Wiley in September 2009. Written with consumer psychologist and marketing professor Kit Yarrow, Gen BuY examined why young people buy what they do and why certain brands and marketing efforts resonate with them.