Janis Forman, PhD
Director, Management Communication
The UCLA Anderson School of Management
Dr. Janis Forman is the founder and director of the Management Communication Program at the Anderson School of Management at UCLA. She has taught corporate communication for the last decade as a faculty advisor for more than a hundred MBA "Living Cases," which are extended international strategic studies for multi-national companies, such as Microsoft, Hughes, Nestle, Coca-Cola and Disney, and for start-up firms in Austria, Australia, Chile, Finland, France, Ireland, Italy, Mexico, Spain, New Zealand, and the United States. The Fully-Employed MBA Program and the Global Access Program (GAP) in which she teaches business planning and investor communications were ranked first in the United States by Business Week.
Dr. Forman is the author of "Storytelling in Business: The Authentic and Fluent Organization" (Stanford University Press,Feb, 2013). Her current research focuses on storytelling as well as on the related subjects of the role of communication in the implementation of organizational strategy and the role of storytelling and translation in producing effective strategic communications. Her book, "The Power of Corporate Communication" (co-authored with Professor Paul Argenti of the Tuck School) won the Distinguished Publication Award for 2003 from the Association for Business Communication.
She was named the outstanding researcher by the Association for Business Communication. She is the recipient of numerous awards for research, including fellowships from the Fulbright Foundation, the Center for International Business Education and Research, the Council of Public Relations Firms and the National Endowment for the Humanities.
She is the founder of and faculty director for the UCLA Anderson Executive Education Program on Advanced Strategic Management for European-based corporate communication professionals, now in its tenth year.