PR News Unveils Industry Advocacy Campaign: “It’s the PR”

New York, NY (March 26, 2009) – Underscoring the relevance of public relations to drive marketplace success, influence ideas and manage reputations, PR News has rolled out the industry’s first-ever advocacy campaign touting the power of public relations. The “It’s the PR!” campaign’s main message is that PR is a major driving force, albeit an often unrecognized or dismissed area of the marketing mix.

PR News, the leading information resource among PR professionals, has launched an online store where communications professionals can express their support for PR. Located at www.itsthepr.com, the It’s the PR store includes branded merchandise plus case studies of PR’s powerful impact on the marketplace of ideas, products and services of all kinds. PR News’ social media site, PR Peeps, also includes a special section called It’s the PR where the thousands of users can share mini-case studies of PR’s influence.

“It’s about time the PR trade received the recognition it deserves, because any strong organization – whether it’s for-profit or non-profit – knows that without a smart PR strategy one’s reputation is up for grabs in this 24/7 media cycle,” notes Diane Schwartz, vice president and group publisher of PR News. Our ‘It’s the PR’ campaign is a vehicle to support all the great work that communicators do every day and often behind the scenes.”

PR News is seeking case studies and partnering organizations to join in the advocacy campaign to raise the level of awareness of Public Relations as a profession. Those interested in partnering should contact Diane Schwartz at dschwartz@accessintel.com.

The PR News family of products includes PR News, Conferences & Webinars, the Platinum PR Awards, PR People Awards, CSR Awards, Nonprofit PR Awards, The 100 Best Case Studies Book, and Guidebooks on Digital PR, CSR, Measurement, Crisis Management and Media Training. For more information, go to www.prnewsonline.com.
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