Ziff Davis makes another contribution to the expanding crowd of pubs targeting the IT elite. On the heels of the CIO Insight launch in May, ZD debuts Baseline in October, with
a controlled circ of 150,000 senior-level IT and corporate execs. Baseline will provide in-depth analysis and reporting on how to deploy and manage technology in today's
marketplace. The premiere issue will publish monthly until next March when it will print bi-weekly. Tom Steinert-Threlkeld, former editor-in-chief of Interactive Week, will lead
Baseline's editorial team.
(Elizabeth Estroff, 212/503-5162)