PR News Pro

PR News – March 7, 2016

Uber & Apple Caught in the Crossfire: What to Do When Ensnared in a Crisis Not of Your Making

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One of the best-known PR lessons for brands is that it’s a good idea to have a crisis plan in place since no organization is immune to a crisis situation, as PR pros have argued repeatedly in these pages. But what can and should brands do when they find themselves in the crosshairs of someone else’s crisis or in a crisis not directly related to them?

How PR Pros Can Turn Smart CEOs Into Dynamic Communicators

Savvy communication professionals invest time thinking about the toughest business challenges their CEOs face, from outmaneuvering competitors to addressing operational vulnerabilities.

Seven Ways You Can Prove PR’s Worth via ROI

Today’s PR pro needs to demonstrate direct correlation of PR to lead generation. Thankfully, new tools and tactics are available to gain control of reporting.