What The Martian Teaches Us About Employee Communications in a Crisis
With the Academy Awards dominating the conversation, we thought it would be instructive to see what the heralded film The Martian can teach us about communications. In the film, things go badly quickly for NASA and the agency adds to the crisis by making some communications errors.
Why AVEs Persist as a Metric—and What to Do About It
Of late, it seems that there are more debates happening around Advertising Value Equivalents (AVE) (aka Assessment by Voodoo Economics) than about the 2016 election.
Data Shows Paid Posts Should Be Part of Your Multi-Step Social Media Effort
Those who think social media is an easy way to attract a crowd likely have never attempted to mount a digital PR campaign.
Ditching PPT: How to Give Great PR Presentations Without Slides
Most of us in PR have become accustomed to using slides for most or all of our presentations. But do we now rely on slides too much?
How to Make Your Team’s Brainstorming More Effective
PR and communication agencies are known for brainstorming with their employees to spark creative concepts—ideas that take shape as clever campaigns, strategies, taglines or other essential messages.
The Week in PR
Here’s something journalists don’t see often: a prompt and full press release from a brand that’s lost a court case.