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PR News – February 29, 2016

What The Martian Teaches Us About Employee Communications in a Crisis

With the Academy Awards dominating the conversation, we thought it would be instructive to see what the heralded film The Martian can teach us about communications. In the film, things go badly quickly for NASA and the agency adds to the crisis by making some communications errors.

Why AVEs Persist as a Metric—and What to Do About It

Of late, it seems that there are more debates happening around Advertising Value Equivalents (AVE) (aka Assessment by Voodoo Economics) than about the 2016 election.

Data Shows Paid Posts Should Be Part of Your Multi-Step Social Media Effort

Those who think social media is an easy way to attract a crowd likely have never attempted to mount a digital PR campaign.

How to Make Your Team’s Brainstorming More Effective

PR and communication agencies are known for brainstorming with their employees to spark creative concepts—ideas that take shape as clever campaigns, strategies, taglines or other essential messages.

The Week in PR

Here’s something journalists don’t see often: a prompt and full press release from a brand that’s lost a court case.