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PR News – February 15, 2016

Newton’s Law: When Communicating Bad News, Don’t Let Your Response Become the Story

On some level, you can forgive Carolina Panthers quarterback Cam Newton for his behavior during the post-Super Bowl 50 press conference two Sundays ago.

70% of Electorate Says Incivility in Messaging Has Risen to Crisis Levels

Nearly all of the American electorate (93%) said a candidate’s tone or level of civility will be an important factor in how they cast their votes in 2016.

5 Tips for Working With Startups in the Healthcare Tech Space

Given the high stakes of winning this short game, technology PR can sometimes be an exercise in shouting loudly from the rooftops and hoping for the best exit strategy to appear.