Is Your Site European User-Friendly?

Odds are it's not, since more than 75 percent of the world's 50 largest companies do not have a corporate Web site that focuses on Europe as a regional body, according to
research recently released by APCO. APCO selected the world's 50 largest corporations by revenue and assessed their sites in terms of how they communicate with Europeans. The
agency benchmarked the Web sites on the basis of 10 key criteria: