Irony Alert

For those whose holiday motto is, "all I want for Christmas is accolades," Marcus & Co. offers the 2000 Marketing with Honors directory, a guide offering details about 350 international awards competitions, including eligibility rules, entry instructions, deadlines, judging criteria and previous winners.

"Awards generate tons of free - yet priceless-publicity," says principal Lynn Marcus. Of course, there is a price to pay. Cost of a yearly subscription to the directory is $495.and there's no guarantee you'll win.

(617/232-1370)