Investors Don’t Recognize Brands

Investors may not know as much about you as your company as you think. A recent studyby Doremus Advertising asked 400 average investors questions about a random selection of
Fortune 500 companies . Only 20% of respondents knew that USX (formerly U.S. Steel) is in steel, oil and gas - the remainder guessed everything from the military to municipal
bonds. Sysco, the food and related products distributor, was most frequently mistaken as a technology company (50%) -probably because it sounds like Cisco.