Into the Mouths of Babes

Whether or not you believe the theory that management consultants are competing head-to-head with PR firms for business, one thing is certain: they're conducting their
recruiting efforts like seasoned PR pros. The Boston-based Parthenon Group got ink in the Wall Street Journal last week when it shipped a welcome gift of live lobsters to
20 newly hired MBA grads - along with crackers, bibs and signing bonuses. Wouldn't want to get those new suits dirty.