Interactive PR Takes its Place In Integrated Communications Toolkit

Interactive PR has taken on a new importance in recent weeks as email, Web sites and other interactive media have kept businesses nationwide communicating - even when phone
lines and transit systems go down. PR NEWS recently spoke with James Horton, owner and operator of, senior director
at Robert Marston & Associates in New York, and author of the new book, Online Public Relations: A Handbook for Practitioners, to uncover how interactive PR has evolved - and
where it's headed. Following the interview, we give you a glimpse of two of the hottest interactive technologies on the market right now and how they can cut costs and enhance
your communications.