Interactive Pr: GlobeXplorer Beats the Dotcom Blues

Launching a new online product on two continents is no small endeavor - particularly if you're seeking to stake a claim in an emerging market without any prior branding, proven
credibility, history or customer base. Add a volatile dotcom environment riddled with failed ventures, jaded investors and skeptical analysts, and you've got the challenge APCO
Worldwide faced when it teamed with GlobeXplorer Inc. (GX) in April 2000. The start-up planned to introduce a new technology that would allow e-businesses and consumers to obtain
aerial and satellite imagery of the Earth instantly on the Web.