Integrating Comms Into All Activities In A Changing Business Environment (Part 1)

One could write dissertations, books - anthologies, even - on the trends that have shaped the business environment over the years. They are innumerable, but their impact on

the communications function is crystal clear: Economic pressures, corporate scandals and advancements in technology have transformed PR executives and communicators from reactive

underlings to proactive decision-makers and contributors to their organization's goals.