Instant Measurement: Just Add News

Want to know what stakeholders think of your latest news - as you issue it? PR Newswire's new Tbutton feature allows corporations to ask reporters and other viewers of press
releases for their reaction as they read the announcement. Companies could also use the Tbutton technology to offer readers more company stats, product pitches and other
information. Ford, Reader's Digest and Newsweek are on board to test the technology, and Tbutton scored major ink recently in The Wall Street Journal. (Renu Aldrich, 212/282-1929,
renu_aldrich@prnewswire.com)