Inside Pitch: Study Says Boomers Prefer Print…

With the dust finally starting to settle from the dot-com debacle, companies are once again scrambling to target the digital divide in their marketing and communications. But
if you're trying to appeal to Baby Boomers - born between 1946-1964, and about 70 million-strong -- you probably want to stick with print. Preliminary data from the Pew Internet
and American Life Project says the older tech elite, or boomers aged 42 to 62, tend to be tech savvy, but at the end of the day fall back on traditional media.