Industry Summit Invites Journalists, Agencies and Clients to Air Grievances

SAN FRANCISCO - In a forum that threw tech execs, journalists and producers in the same room with high-priced public relations practitioners, BUZZ 2000, a one-day conference held July 11, lay bare
several sacred topics. From editors' frustrations to CEO's misconceptions about how many gallons of ink a PR dollar will "buy," the seminar addressed many sticking points within the industry. The only
theme everyone agreed on was that most of the players in the triangle are unhappy. Melody Kean Haller, founder and president of Antenna Group, observed that "PR is the messenger everyone loves to shoot."