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Moves at the Top

  • Richard S. Kline, former president of Shandwick USA, has been named executive VP of Fleishman-Hillard, the entity just acquired by Omnicom. (FH, 314/982-1700)
  • Stephen Chaudet, VP for state and local government affairs for the Lockheed Martin Corp., Arlington, Va., is the new chairman of the Public Affairs Council. (PAC, 202/872-1790)
  • Kathryn A. Bushkin was appointed senior VP and chief communications officer for America Online. She reports to Chairman and CEO Steve Case. (AOL, 703/265-1746)

    Tools

    For the Web Weary - or Wise

    If you're in a bind over how to mesh marcom with cyberspace strategies, put this resource in your Rolodex: Parker & James Communications, a Dedham, Mass., firm specializing in advertising, marketing and PR, has partnered with SkyWorld Internet Services to offer Web site development and consultation services.

    The deal's meant to help companies align marketing goals with Web ventures as well as give PJ&C clients advice on online promotions that link to search engines, news groups and traditional marketing media. (P&JC, 617/320-0061)

    Publication's A New IR Tool

    Omega Research and Futures Communications Co. will begin Nov. 1 publishing Omega Research Magazine, a quarterly aimed at individual investors.

    The publication will be distributed on a controlled circulation basis for registered users of Omega Research's investment analysis software. Omega provides real-time investment analysis software for the Microsoft Windows operating system and FCC publishes Futures magazine and provides tools and information to investors in equities and futures transactions. (Futures, 212/684-4440)

    Press Releases that Travel Your Way

    Are you looking for another way to wipe out the cost of, and reliance on, random-distribution methods of issuing travel-related press releases and sending out press kits? America's Press Kit has introduced a new service through which travel news is farmed out to more than 1,800 travel journalists and publications throughout North America for $1 per word.

    Each e-mail release is interactive, with e-mail and Internet hyperlinks. (America's Press Kits, 617/244-1174)

    Helping You Communicate

    Phone tag can be fun, but for PR pros the name of the game is contact. Whether it's a members of the media, client or counterpart in another location, coordination is key for a successful campaign.

    This is the impetus behind a new product developed by Shandwick Interactive, Global Collaborator. The Web-enabled system can be bought in pieces and customized to fit the needs of a particular company or relationship.

    It's best for global companies that must communicate with a multitude of locations. Product Manager Byron Babin says Global Collaborator can reduce the amount of time spent on procedural work by as much as 500% by facilitating research, planning, contact searching, account management and results tracking.

    Costs depend on modules needed and range from $35,000 to $150,000. (Byron Babin, 314/436-6565

    New Business Moves

  • Manning, Selvage & Lee, New York, acquired Oct. 14 a majority stake in its longtime affiliate, Mavellia Relazione Pubbliche, Milan, for an undisclosed amount. The Italian-based company is now operating under the name, Mavellia MS&L. It's managed by Adriana Mavellia and her founder/partner, Agnese Manassi. (MS&L, 404/875-1444)
  • The Anti-Cruelty Society, reportedly the largest humane society in Illinois, has retained Chicago-based marcom house Cramer-Krasselt to handle the PR for the society's 100th anniversary in 1999.

    The slate of those vying for the account included Edelman and Margie Korshack Inc., according to CK execs. (CK, 312/616-2426)

  • DBA Communications, a communications management consulting firm based in Toronto, has partnered with Bozell Sawyer Miller Group, New York. The deal is designed to bolster BSMG's international efforts and work in other key markets. (212/445-8127)
  • Shandwick International and Murphy Pintak Gautier Hudome have formed Shandwick Murphy to provide corporations, associations and coalitions with advertising, media relations, public affairs, grassroots organizing and online guidance. (Shandwick, 202/383-9700)
  • The Blaze Company, Venice, Calif., has been retained by Strategic Business Ethics, a consultancy founded in South Africa. The Blaze Company will introduce American businesses to SBE's international practices. (The Blaze Co., 213/450-6060)

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