Industry News

Digging for Dirt

Disgruntled customers and chagrined former-employees can take their gripes to a worldwide audience not just via e-mail, but by creating whole new Web site just to slam your corporate reputation. Untied.com, a takeoff of United Airlines site, and the "Shell is Hell" site (http://yoyo.cc.monash.edu.au/groups/twag) are representative.