Reputation Management To Develop Episcopal Site
Here's a client you wouldn't want to cross. Reputation Management, a strategic marcom firm based in Cambridge, Mass., has been hired to develop a Web site for The Episcopal Church.
Reputation Management will oversee everything from the architecture to the content. The site's expected to launch in the early Fall, God willing. (Reputation Management, 617/441-8834)
MediaMap Launches New Intranet Software
MediaMap, Cambridge, Mass., unveiled July 27 its Media/Map Intranet PR software, a warehouse of information on the media which permits clients, such as major PR agencies or corporate PR departments, to integrate, via browser, MediaMap's system with their own media lists.
The service, which on average runs between $20,000 and $1 million, costs $5,000 per user and is firewall protected. Content is based on MediaMap and Bacon's years-long research. By our deadline, it had sealed deals with eight major PR firms in the nation. (MediaMap, 617/374-9300)
Luce Online Offers Full Text Of Major Dailies
The full text of entire editions of five major daily newspapers have been added to the electronic monitoring service of Luce Online.
The newspapers are The New York Times, The Washington Post, the Chicago Tribune, Los Angeles Times and the San Francisco Chronicle. They have a combined circulation of more than four million.
Luce provides articles simultaneously or within minutes after publication. And generally, articles do not mirror, word for word, what's on newspaper Web sites because online content varies from print coverage. The clippings include the page number of the article.
A complete list of publications and other features can be accessed at http://www.luceonline.com. (Luce, 800/518-0088)
Business Developments
- The MWW Group, East Rutherford, N.J., was added to an exclusive list of IR firms whose clients qualify for insurance savings because they have retained the firm. Less than 10 firms in the U.S. have achieved this status under the Monitor Liability Managers Investor Relations D&O program.
The program recognizes that companies retaining IR firms reduce their risk of securities litigation. Under the program, the SEC retention/deductible is waived - resulting in savings between $150,000 and $500,000 - for companies that hire one of these qualified firms. MWW brought in $14.3 million in net fees in 1997. (MWW, 201/507-9500)
Executive Moves
- Debra Miller, immediate past president of the Public Relations Society of America and a former tenured professor at the School of Journalism and Mass Communication at Florida International University, Miami, joins the University of Portland as director of PR. (The University of Portland, 503/283-7202)
- Don Middleberg, CEO of Middleberg & Associates, New York, has been plucked to serve on Governor George Pataki's New York State Task Force on New Media and the Internet. The goal of the organization is to establish New York as the bellwether of the new media industry.
(Middleberg, 212/888-6610)
- Sun Microsystems, Inc., which seduced the world with Java, has chosen Denver-based McClain Finlon Advertising and Linhart McClain Finlon PR to develop an integrated marcom program to bolster its Enterprise Services. The Sun branch offers consulting, integration, education and support services across the globe. (McClain Finlon, 303/436-9400)