More Videos

PR News TV: Watch interviews with top PR pros and innovators. Got a cool video? Email Shaila Mentore, smentore@accessintel.com, and we'll consider it for this spot.

As someone who flies far more frequently than most, the recent spate of airline disasters has, needless to say, captured my attention. Within days of both the Air France disaster and the Colgan Air crash in Buffalo, I was on the same type of aircraft, wondering whether I should have any faith whatsoever in the assertions of airline CEOs. more

Trust is at the core of every type of relationship, from friendships to marriages, so why wouldn’t it be central to the bond between stakeholders and businesses? Without this adhesive, so many aspects of organizational success come unglued: reputation, brand strength, customer and employee engagement levels and even bottom-line results. more

Niche PR shops and boutique agencies are popping up left and right, even in today’s challenging business environment. This reality is forcing many well-established organizations to diversify their client offerings in order to remain competitive and win new business. more

The emergence of social media as a core business function has created enormous opportunities for public relations and communications professionals to get a bigger piece of the organizational pie—an opportunity, to be sure, but one that isn’t without its fair share of challenges. Among those challenges: Moving away from an organizational mind-set that operated in silos, where any given department—human resources, marketing, investor relations, etc. more