Newspaper representation firm Ethnic Print Media Group and market research firm International Demographics Inc., publishers "The Media Audit," recently released
the first annual African American Newspaper Report. Through telephone surveys with 8,993 African-American newspaper readers in 55 U.S. markets, researchers evaluated
demographics and spending patterns on more than 500 consumer-buying points. Below are two of the study's highlights...Contact: Barbara Ayers, Gemstone Communications Inc.
858. 272.9023 x 212, [email protected].
- More than 60% of African-American newspaper readers are female, and more 61% are in the valuable 25-54 demographic and one-half are 25-49. Nearly 60% of [black] readers
are homeowners. Another one-fourth plan to buy homes in the next two years. - More than half of our African American audience plans an ocean cruise; more than one one-third stayed in hotels or motels ten or more nights and 40% flew domestically last
year. The average African-American newspaper reader takes 3.39 U.S. flights per year and 2.23 international flights every two years.