We asked communications execs from nonprofits and associations to give us their read on the toughest challenges for 2002. Here's a sampling:
- Challenges today and through 2002: Continually balancing the issue of membership and providing value for their dollars -- especially in this tough economic market. - Libby
Roberge, Director of PR, PRSA, [email protected]. - I still find that many major dailies are hesitant to quote associations ... they'd prefer to quote member companies. That's great, of course, but it makes it more difficult to
establish the association name in the public's mind. Within our own association - the Building Owners and Managers Association - we have experienced a huge impact from the Sept.
11 attacks and the anthrax contaminations since office building security plays an integral role in safety. Our members need information - fast - and we are working in overdrive to
get that to them. - Stephanie Oppenheimer, Assistant Executive Director, Communic-ations, BOMA International, [email protected]. - Some of the "hot" issues in nonprofit PR right now would definitely be accountability and results - i.e. how is PR affecting the bottom line. Is it bringing in donors? Is it
selling tickets? Is it raising awareness? - Adam Coyne, Communi-cations Manager, Elizabeth Glaser Pediatric AIDS Foundation, [email protected].
For more viewpoints on this topic, see the upcoming issue of "The Latest from PR NEWS," our free e-newsletter. To sign up, see http://www.PRandMarketing.com.