In the Loop: A Look at Media Training from the Inside

On Dec. 9, PR NEWS Senior Editor Debra Murphey sat in on a media training session led by Karen Berg, CEO of CommCore Communication Strategies, White Plains, N.Y. In the next two issues, PR NEWS chronicles what the front-row seat at that training revealed as well as the techniques that were used. The training was held at Berg's agency and our trip was paid for by her company.