Blogs Before Buying: Blogs and official product information sources have a powerful impact on—and are preferred by—women when it comes to making buying decisions, according to a survey from BlogHer. The study finds that women car buyers are both more excited (74%) and more nervous (53%) about car buying than men (71% and 42% respectively).
Of this group, women who seek advice from blogs and social networks during the car-buying process demonstrate higher excitement levels—women who consult blogs about buying a new car are 13 percentage points more excited than women who do not, while women who consult social networks are up 12 percentage points.
The study also has some interesting findings that relate to women’s confidence and stress levels when considering buying a car:
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Confidence among women who use blogs for auto buying advice is 8 percentage points higher than women who do not, and 5 points higher among women use social networks.
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The stress levels of women who use blogs for auto buying advice is 4 points lower than the total sample. However, stress levels remain the same for women who use social networks.
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Blog readers are also less nervous at 2 points lower than the total sample, while social network users show a 4-point increase in nervousness—higher than the total sample.
Source: BlogHer