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Public Relations: The Art or Science of Controlling the Uncontrollable

By Katharine Delahaye Paine

CEO and founder, The Delahaye Group, Inc.

Sooner or later it's bound to happen. You walk into your office one day and run smack into the First Amendment: that pesky little rule that guarantees that the press can write anything it darn well pleases and you can't do a thing about that.