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Public Relations: The Art or Science of Controlling the Uncontrollable

By Katharine Delahaye Paine

CEO and founder, The Delahaye Group, Inc.

http://www.delahaye.com

Sooner or later it's bound to happen. You walk into your office one day and run smack into the First Amendment: that pesky little rule that guarantees that the press can write anything it darn well pleases and you can't do a thing about that.