Image Patrol: Relearning PR Lessons from Recent Crises

Spokespeople, celebrities, scholars and CEOs have pored over articles and case studies trying to learn from the mistakes others have made in handling crises. And few subjects
have provoked more study than Bill Clinton and McDonalds. Both have faced their share and more of crises. The good news is that many have learned good lessons, coming clean early
and often, doing instead of talking, paying attention to constituencies as well as complainers, and, in general, handling crises better. But sometimes, all the study in the world
may not immunize you from a crisis, as McDonalds recently learned.