Six of the 10 best corporate reputations in the U.S. as defined by media coverage belong to large tech companies, according to the 2011 “America’s Top Companies Reputation Benchmark” review of corporate coverage in opinion-leading U.S. media by PRIME Research. IBM, which earned superlative, highly visible coverage, led all companies in the study. “While media coverage is only one element in corporate reputation, journalistic content uniquely reflects both current public opinion while helping to shape future perceptions,” says Mark Weiner, CEO-Americas at PRIME. To learn more about PRIME’s custom research offerings, visit their Web site at www.prime-research.com.
Source: PRIME Research (data exclusive to PR News)