How’d You Get That?

Integris Health found that local TV stations that are cutting back and reprioritizing resources are generally hard-pressed to send photographers or reporters to cover stories
at their two large metro medical centers in Oklahoma City - even when producers agree that what's being pitched is newsworthy. "We have one of the largest hyperbaric chambers in
the region in our burn center," says Damon Gardenhire, senior media specialist with Integris. "One of the stations aired a piece on hyperbaric technology using footage of a
rudimentary setup from the East Coast. We realized that if we had provided them with video, they would have given us great coverage."