Last week, PR News discussed a number of ways in which communicators can engage employees and customers to stimulate innovative thinking (see PRN 06-11-07, "Innovation
as the Key to Success? Yes, If Communicators Lead the Way") within their organizations. IBM Corporation serves as a prime example of a company that puts innovation at the
center of its engagement efforts, and its "Jam Sessions" - online communications initiatives that implore employees and the general public to post ideas and comments on a specific
prompt - are an integral tool in doing so.