How to Sell Your PR Know-How, Fresh Ideas to the New CEO

When a new CEO comes on board, communicators are often thrust into the unusual position of making the new leader look good while selling their PR expertise in the process. It can be a time of anxious uncertainty and fresh opportunity, according to Pam Pohly, a veteran ex-CEO of Tennet and Columbia/HCA hospitals who now runs her own healthcare and managed care consulting and executive search firm, Pam Pohly Associates, in Hayes, Kan.